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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Fashion tour aimed to raise awareness about Human Rights promote Fair Trade &amp; Eco-Sustainability in the fashion industry. a Del Monsoon Project</description><title>Fair Fashion Tour</title><generator>Tumblr (3.0; @fairfashiontour)</generator><link>http://fairfashiontour.com/</link><item><title>ELLE Digital Short: Nicola Formichetti</title><description>&lt;object id="flashObj" width="400" height="339" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"&gt;&lt;param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" /&gt;&lt;param name="bgcolor" value="#FFFFFF" /&gt;&lt;param name="flashVars" value="videoId=1325822672001&amp;playerID=86584612001&amp;playerKey=AQ~~,AAAAABYxIBg~,iuV76rCkkDBX276YVcVGCQBfeo2Ih7gO&amp;domain=embed&amp;dynamicStreaming=true" /&gt;&lt;param name="base" value="http://admin.brightcove.com" /&gt;&lt;param name="seamlesstabbing" value="false" /&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="swLiveConnect" value="true" /&gt;&lt;param name="allowScriptAccess" value="always" /&gt;&lt;embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" bgcolor="#FFFFFF" flashvars="videoId=1325822672001&amp;playerID=86584612001&amp;playerKey=AQ~~,AAAAABYxIBg~,iuV76rCkkDBX276YVcVGCQBfeo2Ih7gO&amp;domain=embed&amp;dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="400" height="339" seamlesstabbing="false" type="application/x-shockwave-flash" allowfullscreen="true" swliveconnect="true" allowscriptaccess="always" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;ELLE Digital Short: Nicola Formichetti&lt;/span&gt;&lt;/p&gt;</description><link>http://fairfashiontour.com/post/14288165149</link><guid>http://fairfashiontour.com/post/14288165149</guid><pubDate>Thu, 15 Dec 2011 20:38:22 -0500</pubDate><category>ELLE</category><category>Nicola</category><category>Formichetti</category><category>ELLE Digital Short: Nicola Formichetti</category><category>Nicola Formichetti</category></item><item><title>wetheurban:

THE POLAROID EYEWEAR COLLECTION
These geometrical...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lw9vj0z5VE1qa4iv8o1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_lw9vj0z5VE1qa4iv8o2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_lw9vj0z5VE1qa4iv8o3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://www.wetheurban.com/post/14287023563/the-polaroid-eyewear-collection-these-geometrical" target="_blank"&gt;wetheurban&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;THE POLAROID EYEWEAR COLLECTION&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;These geometrical sunglasses were designed as part of a contest for &lt;a href="http://polaroidsunglasses1937.com/getVotingStart.php" target="_blank"&gt;Polaroid Eyewear,&lt;/a&gt; in which each pair had to represent a modern interpretation of styles spanning from past decades to future ones. From a 1940’s pair of ski-inspired sporting eyewear to a 2020’s pair - they’re all so amazing. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;If there’s a pair of glasses you’re dying for, then you can vote for it to be put into production on the company’s &lt;a href="http://polaroidsunglasses1937.com/getVotingStart.php" target="_blank"&gt;website&lt;/a&gt;! &lt;span&gt;The ten best entries with the most votes will be put into production and made part of the company’s 2013 ‘Best Under the Sun’ collection.&lt;/span&gt;&lt;span&gt; Smart marketing, &lt;a href="http://www.wetheurban.com/tagged/polaroid" target="_blank"&gt;Polaroid&lt;/a&gt;! &lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://fairfashiontour.com/post/14288087527</link><guid>http://fairfashiontour.com/post/14288087527</guid><pubDate>Thu, 15 Dec 2011 20:36:53 -0500</pubDate></item><item><title>An eye for an eye makes the whole world blind…</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lv6nt5P8ky1qjixdvo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;An eye for an eye makes the whole world blind…&lt;/p&gt;</description><link>http://fairfashiontour.com/post/14273425997</link><guid>http://fairfashiontour.com/post/14273425997</guid><pubDate>Thu, 15 Dec 2011 15:33:39 -0500</pubDate></item><item><title>The Holstee Wallet “BLACK” Upcycled - Vegan - Fair...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lvjy4tj9RW1qapz32o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The Holstee Wallet “BLACK” Upcycled - Vegan - Fair Trade - Minimalist &lt;/p&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://greggibson.tumblr.com/post/13613374749/definitely-a-must-on-the-christmas-list-the-new" target="_blank"&gt;greggibson&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Definitely a must on the Christmas list… the new @holstee “BLACK” upcycled wallet. Sexy.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://fairfashiontour.com/post/14272734489</link><guid>http://fairfashiontour.com/post/14272734489</guid><pubDate>Thu, 15 Dec 2011 15:17:03 -0500</pubDate><category>Vegan</category><category>Wallet</category><category>Black</category><category>Holstee</category></item><item><title>Bonnie from Flashes of Style bundles up in a cozy cardigan.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lw7r0iALLd1qbiu5fo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Bonnie from &lt;a href="http://flashesofstyle.blogspot.com/2011/11/bundled.html" target="_blank"&gt;Flashes of Style&lt;/a&gt; bundles up in a cozy cardigan.&lt;/p&gt;</description><link>http://fairfashiontour.com/post/14272469424</link><guid>http://fairfashiontour.com/post/14272469424</guid><pubDate>Thu, 15 Dec 2011 15:10:20 -0500</pubDate></item><item><title> 
WHY WE LOVE ECOUTERRE.COM
GREEN FASHION IS MORE THAN A PASSING...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_ltixjbCKmE1qjcqffo1_400.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong&gt;WHY WE LOVE ECOUTERRE.COM&lt;/strong&gt;&lt;/h3&gt;
&lt;h3&gt;&lt;strong&gt;GREEN FASHION IS MORE THAN A PASSING TREND&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;In a society obsessed with instant gratification, novelty, and conspicuous consumption, it’s easy to dismiss fashion design as frivolous. Skirt lengths and platform heights appear inconsequential when juxtaposed with real-world concerns like climate change, economic strife, water shortages, and hunger and malnutrition. But if you consider the fact that clothing is something we envelope our bodies in every single day, to ignore the apparel industry’s environmental and social impact would be negligent, not to mention foolhardy.&lt;/p&gt;
&lt;blockquote&gt;
&lt;h2&gt;$2 billion of hazardous pesticides are used every year to grow cotton—more than any other agricultural crop.&lt;/h2&gt;
&lt;/blockquote&gt;
&lt;p&gt;Clothing uses more water than any other industry besides agriculture. Conventional cotton, which is grown in more than 70 countries and comprises almost 50 percent of textiles worldwide, also happens to be the most toxic crop in the world. Roughly &lt;a href="http://www.ejfoundation.org/pdf/the_deadly_chemicals_in_cotton.pdf" target="_blank"&gt;$2 billion of hazardous chemical pesticides&lt;/a&gt; are released into the air every year, accounting for 16 percent of global insecticides—more than any other agricultural crop. (To put this in context, it takes about &lt;a href="http://www.sustainablecotton.org/html/consumers/cwyw_ddt.html" target="_blank"&gt;a third of a pound of synthetic fertilizers and pesticides&lt;/a&gt; to grow enough cotton for a T-shirt.) The &lt;a href="http://www.who.int/en/" target="_blank"&gt;World Health Organization&lt;/a&gt; estimates that at least 3 million people are poisoned by pesticides every year, resulting in 220,000 deaths worldwide annually. In rural communities, where poverty prevents farm workers from taking the necessary precautions, &lt;a href="http://www.ens-newswire.com/ens/sep2005/2005-09-30-01.asp" target="_blank"&gt;miscarriages, premature births, and sickly children&lt;/a&gt; are ubiquitous.&lt;/p&gt;
&lt;blockquote&gt;
&lt;h2&gt;Like any good product design, clothing production can be accomplished in a better, smarter, and more socially and environmentally sustainable way.&lt;/h2&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;a href="http://www.ecouterre.com/" target="_blank"&gt;Ecouterre&lt;/a&gt; seeks to change people’s minds about what “fashion” design entails beyond fleeting fads and mindless consumerism. Like any good product design, clothing production can be accomplished in a better, smarter, and more socially and environmentally sustainable way. And we’re not the only ones who think so. Organic clothing, produced without toxic pesticides and dipped in low-impact dyes, is gaining popularity across the globe. In 2006, retail sales of organic cotton products reached $1.1 billion globally—85 percent higher than the year before, according to the &lt;a href="http://www.organicexchange.org/market_report.php" target="_blank"&gt;Organic Exchange&lt;/a&gt;. Organic cotton is by no means alone on the playing field. With improved technology, other strange and wonderful eco-fabrics have entered the fray, from &lt;a href="http://www.ecouterre.com/269/salmon-leather-a-fishy-fabric-but-will-designers-take-the-bait/" target="_blank"&gt;salmon leather&lt;/a&gt; to&lt;a href="http://www.ecouterre.com/593/milkofil-it-does-a-bodice-good/" target="_blank"&gt;fiber derived from milk&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;We’re excited about the future of fashion design and think that it’s time for hardcore fashionistas and hardcore greenies alike to start paying attention to eco-fashion—and, more important, start engaging in dialogue with one other. We hope that &lt;a href="http://www.ecouterre.com/" target="_blank"&gt;Ecouterre&lt;/a&gt; will provide that forum, paving the way to a smarter, more sustainable future.&lt;/p&gt;</description><link>http://fairfashiontour.com/post/11818725695</link><guid>http://fairfashiontour.com/post/11818725695</guid><pubDate>Sun, 23 Oct 2011 10:57:11 -0400</pubDate><category>eco</category><category>couterre</category><category>ecouterre</category><category>fashion</category><category>green</category></item><item><title>2012 Charleston Fashion Week Promotional Video from PDA...</title><description>&lt;iframe src="http://player.vimeo.com/video/27155312?title=0&amp;byline=0&amp;portrait=0" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;&lt;a target="_blank" href="http://vimeo.com/27155312"&gt;2012 Charleston Fashion Week Promotional Video&lt;/a&gt;&lt;span class="ext"&gt;&lt;/span&gt; from &lt;a target="_blank" href="http://vimeo.com/user976223"&gt;PDA Video&lt;/a&gt;&lt;span class="ext"&gt;&lt;/span&gt; on &lt;a target="_blank" href="http://vimeo.com/"&gt;Vimeo&lt;/a&gt;&lt;span class="ext"&gt;&lt;/span&gt;.&lt;/span&gt;&lt;/p&gt;</description><link>http://fairfashiontour.com/post/11704124045</link><guid>http://fairfashiontour.com/post/11704124045</guid><pubDate>Thu, 20 Oct 2011 16:47:03 -0400</pubDate><category>fashion week</category><category>fashion</category><category>Week</category></item><item><title>Thanks for the repost and follow &lt;3</title><description>&lt;p&gt;The pleasure is all ours.&lt;/p&gt;</description><link>http://fairfashiontour.com/post/11650987857</link><guid>http://fairfashiontour.com/post/11650987857</guid><pubDate>Wed, 19 Oct 2011 08:17:54 -0400</pubDate></item><item><title>Where did this org come from? Who heads it up Does it work through local churches</title><description>&lt;p&gt;This organization originated from a thesis project of a few students in the US, Del Monsoon heads it up. And we work through who ever needs us. Thanks for asking.&lt;/p&gt;</description><link>http://fairfashiontour.com/post/11650973041</link><guid>http://fairfashiontour.com/post/11650973041</guid><pubDate>Wed, 19 Oct 2011 08:16:56 -0400</pubDate></item><item><title>wetheurban:

WeTheUrban x Don’t Tell My Tailor Paris Coming...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lnzq93pFwA1qa4iv8o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.wetheurban.com/post/7364600397" target="_blank"&gt;wetheurban&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;WeTheUrban x Don’t Tell My Tailor Paris Coming Soon!&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;More details on this collab coming this week! &lt;strong&gt;3 Days ‘Till WeTheUrban Magazine Issue #3 (The Power Issue)!&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://fairfashiontour.com/post/7367702052</link><guid>http://fairfashiontour.com/post/7367702052</guid><pubDate>Thu, 07 Jul 2011 22:40:09 -0400</pubDate></item><item><title>weristdelb:

The IOU Project at Bread and Butter Berlin. Such a...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lnztn64d1u1qdli5so1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_lnztn64d1u1qdli5so2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;a href="http://weristdelb.tumblr.com/post/7367349641" target="_blank"&gt;weristdelb&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The IOU Project at Bread and Butter Berlin. Such a great line. We cant wait to show it off stateside in our Trunk Show Fashion Show in August.&lt;/p&gt;
&lt;p&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;In case you didn’t know What makes IOU Different?&lt;/h2&gt;
&lt;p&gt;The IOU Project makes unique, handmade, traceable apparel. That alone is exciting. But the real difference lies deeper. Because each fabric is unique, we provide end buyers with the ability to trace the process from finished item right down to the weaver that hand-wove the fabric. The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the e-commerce social network which The IOU Project has built as a meeting place for a community that shares our brand values of authenticity, transparency, uniqueness and both social and environmental responsibility.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://fairfashiontour.com/post/7367645703</link><guid>http://fairfashiontour.com/post/7367645703</guid><pubDate>Thu, 07 Jul 2011 22:38:00 -0400</pubDate><category>IOU</category><category>Fashion</category><category>Fairtrade</category><category>Berlin</category></item><item><title>The IOU Team in Berlin</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lnyvwnr3CM1qjcqffo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The IOU Team in Berlin&lt;/p&gt;</description><link>http://fairfashiontour.com/post/7341959796</link><guid>http://fairfashiontour.com/post/7341959796</guid><pubDate>Thu, 07 Jul 2011 10:21:59 -0400</pubDate><category>IOU</category><category>Berlin</category></item><item><title>ilivefairosu:

http://www.theworkingworld.org/index.php?action=ma...</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/8EaSlKqs6Fo?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://ilivefairosu.tumblr.com/post/7163781018" target="_blank"&gt;ilivefairosu&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;a href="http://www.theworkingworld.org/index.php?action=market&amp;product=CP09D011&amp;CooperativeID=157" target="_blank"&gt;&lt;a href="http://www.theworkingworld.org/index.php?action=market&amp;product=CP09D011&amp;CooperativeID=157" target="_blank"&gt;http://www.theworkingworld.org/index.php?action=market&amp;product=CP09D011&amp;CooperativeID=157&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;It’s okay if you like the alpargatas shoe style, like that of TOMS shoes, there are just other and more ethical options to choose from such as The Working World. Here producers from Argentina produce their native shoe style through Fair Trade, they even have complete transparency and have posted all the costs that goes into making the shoe and sending it to the United States.&lt;/p&gt;
&lt;p&gt;Worth to check out if you still like that shoe style and make a better purchasing choice!&lt;/p&gt;
&lt;p&gt;&lt;a href="http://mshul.tumblr.com/post/7078543877" target="_blank"&gt;mshul&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;I have 6 pairs of TOMS shoes. Lately, though, I’ve been wondering what good they really do. I found this video, and have decided to no longer give TOMS anymore money.&lt;br/&gt;From now on, I’ll stick to fair trade retailers.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;/blockquote&gt;</description><link>http://fairfashiontour.com/post/7244768391</link><guid>http://fairfashiontour.com/post/7244768391</guid><pubDate>Mon, 04 Jul 2011 19:46:08 -0400</pubDate></item><item><title>ie. Acme Corp: Cradle to Cradle – A New Industrial Revolution?  </title><description>&lt;a href="http://amber-design573.tumblr.com/post/7163290386"&gt;ie. Acme Corp: Cradle to Cradle – A New Industrial Revolution?  &lt;/a&gt;: &lt;p&gt;&lt;a href="http://amber-design573.tumblr.com/post/7163290386" target="_blank"&gt;amber-design573&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;I read this book in my freshman year design class, very interesting read and worth taking a look into! Aaaaand this blog is awesome, you should at least check &lt;a title="Human Rights Tour" target="_blank" href="http://www.humanrightstour.org/"&gt;Human Right Tour&lt;/a&gt; out.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.humanrightstour.org/post/5220517973" target="_blank"&gt;humanrightstour&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lkqec2R2zs1qip0po.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;I finish off my Acai-Blueberry-Pomegranate VitaminWater, walk to the nearest…&lt;/p&gt;
&lt;/blockquote&gt;
&lt;/blockquote&gt;</description><link>http://fairfashiontour.com/post/7177658892</link><guid>http://fairfashiontour.com/post/7177658892</guid><pubDate>Sat, 02 Jul 2011 22:47:56 -0400</pubDate></item><item><title>This Eco Portabile Grande Laptop Bag from Zaum is made from...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lnqkqerxK61qjcqffo1_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;This &lt;span&gt;&lt;strong&gt;Eco Portabile Grande Laptop Bag&lt;/strong&gt;&lt;/span&gt;&lt;span&gt;&lt;strong&gt; from Zaum&lt;/strong&gt;&lt;/span&gt; is made from organic cotton canvas and wool felt. The color contrast of the two fabrics creates a &lt;span&gt;&lt;strong&gt;bold, stylish effect&lt;/strong&gt;&lt;/span&gt; and the multiple pockets (three gusseted interior ones) are made to carry your battery, cables, iPod, small hard drive and more. There’s also an interior zip pocket and padded laptop carrier section. Great-looking and infinitely functional? You know you deserve both.&lt;/span&gt;&lt;/p&gt;</description><link>http://fairfashiontour.com/post/7177394302</link><guid>http://fairfashiontour.com/post/7177394302</guid><pubDate>Sat, 02 Jul 2011 22:39:51 -0400</pubDate></item><item><title>Presidential Proclamation - LGBT Pride Month | The White House</title><description>&lt;a href="http://www.whitehouse.gov/the-press-office/presidential-proclamation-lgbt-pride-month"&gt;Presidential Proclamation - LGBT Pride Month | The White House&lt;/a&gt;</description><link>http://fairfashiontour.com/post/6092456336</link><guid>http://fairfashiontour.com/post/6092456336</guid><pubDate>Wed, 01 Jun 2011 21:38:32 -0400</pubDate></item><item><title>weristdelb:

Meet The IOU Project - Unique, Handmade Clothing...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lm18wiGjKZ1qdli5so1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://weristdelb.tumblr.com/post/6018341085" target="_blank"&gt;weristdelb&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Meet The IOU Project - Unique, Handmade Clothing View my collection &lt;a href="http://t.co/4tYVcB3" target="_blank"&gt;Here&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://fairfashiontour.com/post/6018371428</link><guid>http://fairfashiontour.com/post/6018371428</guid><pubDate>Mon, 30 May 2011 19:51:35 -0400</pubDate></item><item><title>IOWEYOU Takes Social Media to the Tag</title><description>&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lm0bstcB4K1qip0po.jpg"/&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;By: Xzaviar Boston:&lt;span&gt;  &lt;/span&gt;PR Specialist/Event Designer&lt;/p&gt;
&lt;p&gt;Not Hash tag, the garment tag. Inventive and edgy deign mixed with Fair Trade practices and Eco Sustainability makes this brand easy to fall for. For an overwhelming list of what their PR team is doing right, you need only look as far as there site. Mixing traditional advertising and new social media forms they go beyond the sell to truly connect buyers with their purchase.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span xml:lang="EN" lang="EN"&gt;Because each IOU item is unique it can be tracked - from its origin as a fabric through to its transformation into an article of clothing. &lt;/span&gt;&lt;/p&gt;
&lt;!-- more --&gt;
&lt;p&gt;We have chronicled every step, but now there´s one step missing - yours. By uploading a picture of yourself wearing your IOU item, you complete a story that started in India, continued in Europe and ends with you. Your item connects you to the people who made it. Knowing that we are part of the same chain reminds us that we must act responsibly towards the environment and towards everyone involved in making the products we use every day.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;span xml:lang="EN" lang="EN"&gt; Find more at their site.&lt;/span&gt;&lt;/p&gt;</description><link>http://fairfashiontour.com/post/5998442487</link><guid>http://fairfashiontour.com/post/5998442487</guid><pubDate>Mon, 30 May 2011 07:56:00 -0400</pubDate><category>fiartrade</category><category>fair trade</category><category>eco</category><category>fashin</category><category>ioweyou</category></item><item><title>Old Navy Debuts Gay Pride T-Shirts For It Gets Better |...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lm09ovtbze1qjcqffo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;p class="MsoNormal"&gt;Old Navy Debuts Gay Pride T-Shirts For It Gets Better | moxiebird.com, Nice Gesture but would love for them to support Fair trade Workers, Sweatshop Free Manufacturing and Non-Conflict Cotton. Comments?&lt;/p&gt;&lt;/p&gt;</description><link>http://fairfashiontour.com/post/5997735787</link><guid>http://fairfashiontour.com/post/5997735787</guid><pubDate>Mon, 30 May 2011 07:10:08 -0400</pubDate><category>PRIDE</category><category>old navy</category><category>fairtrade</category></item><item><title>Photo</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lhpeamKelh1qatnpxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://fairfashiontour.com/post/5997537573</link><guid>http://fairfashiontour.com/post/5997537573</guid><pubDate>Mon, 30 May 2011 06:56:50 -0400</pubDate></item></channel></rss>
