Fair Fashion Tour

IOWEYOU Takes Social Media to the Tag

By: Xzaviar Boston: PR Specialist/Event Designer

Not Hash tag, the garment tag. Inventive and edgy deign mixed with Fair Trade practices and Eco Sustainability makes this brand easy to fall for. For an overwhelming list of what their PR team is doing right, you need only look as far as there site. Mixing traditional advertising and new social media forms they go beyond the sell to truly connect buyers with their purchase.

Because each IOU item is unique it can be tracked - from its origin as a fabric through to its transformation into an article of clothing.

We have chronicled every step, but now there´s one step missing - yours. By uploading a picture of yourself wearing your IOU item, you complete a story that started in India, continued in Europe and ends with you. Your item connects you to the people who made it. Knowing that we are part of the same chain reminds us that we must act responsibly towards the environment and towards everyone involved in making the products we use every day.

Find more at their site.